The 2012 client is NISSAN.
Each team will be given a case study with specific guidelines and objectives for their campaign this fall.
AAF Illinois will be utlilizing a team to research the state of the auto industry. We will extensively research the competition, conduct interviews to find what makes consumers tick, and more. The next step will be to look deep into the lives of the target market and understand the lifestyle of the consumers. Once extensive research has been conducted and insights have been gathered, we will form a smart, solid strategy to reach our target and build a fully integrated campaign that supports it.