5 Best Ad Related Halloween Costumes

Still reminiscing over Halloweekend? Already thinking about Halloweekend 2027 and need costume inspo?

Here are 5 of the best advertising related Halloween costumes perfect for Advertising majors!

1. Coca Cola Polar Bear

The Coca Cola Polar Bear was first introduced in a 1922 French print advertisement. In following decades, the Coca Cola Company used polar bears sporadically. This changed in 1993 with their “Always Coca Cola” campaign. An animated film was created for promotional purposes called Northern Lights, which featured polar bears drinking Coca Cola while watching the Aurora Borealis. This was very successful. Since then, the Coca Cola Company has used polar bears in various promotional materials.

All you need to pull off this costume for Halloween is an all white outfit and a Coca Cola bottle.

2. Nicole Kidman AMC ad

I feel like Nicole…Kidman AMC ad. All AMC Theater goers are familiar with actress Nicole Kidman’s iconic pre show AMC commercial. It first debuted in September 2021 as a way to encourage audiences to return to the theater after the COVID-19 pandemic. 5 years later it is still being played because “somehow, heartbreak feels good in a place like this”.

All you need for this costume is a gray suit. Memorizing the entire monologue is optional but highly encouraged.

AMC Theaters. We Make Movies Better.

3. Flo from Progressive

Flo is the iconic fictional insurance salesperson and mascot for Progressive Corporation. She has appeared in hundreds of advertisements since the character’s debut in 2008.  

What you need for this costume is an all white outfit, white apron with the Progressive logo, blue headband, red lipstick, nametag, and a happy go lucky attitude. 

4. Jake from State Farm

In the same vein as Flo, Jake from State Farm is another iconic insurance salesperson and mascot. Jake from State Farm originally appeared in 2011 in State Farm’s “State of Unrest” commercial played by Jake Stone, a real life State Farm call center employee. The character was then revived in 2020 and is now played by actor Kevin Miles.

What you need for this costume is a red polo shirt, khakis, and a nametag.

5. Red Bull

“Red Bull gives you wings.”

Red Bull is known for their hand drawn cartoon commercials as well as extreme sports marketing. Their slogan, “Red Bull gives you wings” was created in the 1990s by Kastner & partners, an ad agency. This slogan was meant to capture the feeling one gets when consuming Red Bull’s ingredients, such as caffeine and taurine. A popular Halloween costume is based on this iconic slogan from Red Bull.

What you need for this costume are wings, horns, and a blue and gray outfit as well as a can of Red Bull.

Written by Larimar Rivera

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