Midnight Oil

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Full-Service Agency

Midnight Oil is a student-run advertising agency on campus, offering free advertising and branding services to local businesses in Champaign-Urbana. 

We partner with local businesses to build awareness by reinforcing their brands’ identity, strengthen engagement with their target market, and boost sales through research and strategically-driven creative executions. 

Midnight Oil specializes in social media engagement, experiential marketing, graphic designing (brochures, business cards, logos, etc.), website designing, small scale video-production, photoshoots, guerrilla marketing and much more.!

Our members are passionate about creating and collaborating. They think differently. They strive to work for the work that has never been done before. They aspire to make an impact and learn through tangible work experience. 

MEETING TIME: Tuesday’s at 6pm, Everitt Lab 2101

Geno Schellenberger | VP

Steph Maurer | AD


Nikky Gary | CD

Our Work

Cracked 's Annual Easter Egg Hunt

What’s a better combination than Easter and a restaurant for egg-aficionados? During the festive season of Easter, we spread joy in the Champaign-Urbana community by organizing a campus-wide hunt in search for an egg with coupons hidden inside it and promoting it on social media channels.

This annual Easter Egg hunt continues to raise awareness about the restaurant’s location on Green Street, drive footfall to the brick and mortar and encourage customers to try new items on the menu and find more reasons to become a regular customer.

Budget: <$100


Jarling's "Flavor of the Week"

People love trying something new! Amidst all the choices, they also love recommendations! Through multiple social media posts and a cover photo, Jarling’s was able to being the first option in its customers’ mind by raising awareness on the weekly specials and driving footfall to the location.  

Budget: $0

Champaign Outdoors

Midnight Oil was tasked with raising awareness about Champaign Outdoors' recent efforts in rebranding itself through a new name and a change in location. 

This video reminds viewers of the authenticity, comfort and excellence, Champaign Outdoors continuously strives for through its products and services in creating an unmatched experience for each of its customers who seek a bang for their buck. 

Budget: $0

Please contact Midnightoiluiuc@gmail.com to learn more about how we can assist you in your branding and advertising needs.