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National Student Advertising Competition

The National Student Advertising Competition is an annual competition for college students to create a full campaign for a real client. Members of the UIUC NSAC team include researchers, strategists, creatives, media personnel, and designers, and come from a wide array of majors and grade levels. Each year, the efforts of our NSAC team members culminate in a full presentation in front of real clients and AAF judges. From its open and holistic approach to the development of a full campaign, NSAC is often called the most true-to-the-industry experience a college student can participate in outside of real agency work.

MEETING TIME: Monday’s and Wednesday’s 7-9pm, Transportation Building 114 (Monday’s) and Bevier Hall 132 (Wednesday’s)


Devin Riley | PM

Hitomi Nakamura

| RD

Abby Nagy | SD

Hannah Gong | MD


Our Work

Plansbook [Ocean Spray]

The first half of the final score of the competition comes from the plansbook.  It encompasses everything that was done during the entire campaign from the initial research to the final creative execution.  Unlike the presentation, this book showcases in greater detail all the steps taken to reach the end result.


Presentation Deck [Ocean Spray]

The other half of the final score of the competition comes from the presentation.  This dock was used during the Ocean Spray campaign presentation and acted as a visual tool for the presenters to use and reference.  The presentation is performed in front of both judges and other competitors before a brief Q & A.


Please contact nsacillinois@gmail.com to learn more and ask any questions about NSAC.